If you've watched Rob Van Winkle — better known to the world as Vanilla Ice — flip south Florida homes on The Vanilla Ice Project, you already know he doesn't cut corners. Every renovation on the show is built to last, built to sell, and built to turn heads. That's exactly why TEK Industries is proud to be featured on the show, putting our roofing systems to the test on some of TV's most ambitious home transformations.

Why This Partnership Makes Sense

Rob has spent years transforming neglected properties into showpieces, and a roof is one of the first things a buyer — and an appraiser — notices. TEK Industries builds stone-coated steel roofing systems designed for exactly that kind of high-stakes renovation: products that hold up to severe weather, boost curb appeal, and add real, lasting value to a home. Pairing a renovator known for going all-in on quality with a roofing brand built on durability is a natural fit, and it's why TEK has been featured in campaigns alongside Rob for several years running.

Roofing Systems Built for Real-World Performance

TEK Industries manufactures a full line of stone-coated steel roofing products, each engineered to bring the strength of metal roofing to a range of home styles and needs. Across the lineup, homeowners can expect:

  • Severe Weather Performance — Engineered for Class 4 hail resistance and high wind-speed uplift ratings
  • Hidden Fastener Options — Clean, streamlined looks with added protection against the elements
  • Direct-to-Deck Installation — Simplified installation for roofing crews
  • Fire Resistance & Energy Efficiency — Added protection and lower energy costs for the home
  • Walkable, Long-Lasting Materials — Durable enough for real-world use, built to outlast conventional roofing
  • Patented Designs — Backed by TEK's ongoing investment in roofing innovation
  • Coastal Upgrade Option — A resin coating available on any TEK product for extra protection against salt air and corrosion near the coast

Homeowners in HOA communities looking for the durability of metal without sacrificing a traditional look can also explore options like the Metal Shake, Metal Tile, or soon - Metal Shingle.

Built for the Toughest Renovations — and the Toughest Weather

The Vanilla Ice Project is no stranger to ambitious, high-dollar renovations, and south Florida is no stranger to hurricanes. It's a fitting backdrop for a roofing brand built from the ground up to withstand severe weather while still looking sharp enough for a luxury flip. This partnership gives homeowners and contractors a front-row seat to see TEK products in action, straight from a name they already trust in home renovation.

Want to See It for Yourself?

Whether you're a homeowner planning your next roofing upgrade or a contractor looking to add a standout product to your lineup, now's the time to get familiar with TEK Industries roofing systems.

  • Request a free sample to see the quality up close
  • Find a licensed TEK installer in your area
  • Explore becoming a TEK dealer and bring this innovation to your customers

Contact TEK Industries to learn more.